bwin is proud to present the new Olympiacos' campaign!
bwin, Major Sponsor and supporter of Olympiacos, captures the importance of staying true to your heritage and values in its new campaign, just like the ones embodied by the Piraeus team!
It was June 2018 when bwin officially became the Major Sponsor of Olympiacos BC. A relationship that has been "forged" over seven consecutive years, through joys, sorrows, great victories, and challenges and it goes on! A shared journey towards the top, towards titles, and a multifaceted relationship that goes beyond the limits of the basketball court.
A campaign that is an ode to strength, history, and values.
bwin’s new campaign captures the true soul of Olympiacos and the club’s connection to the port of Piraeus. The campaign’s lyrics convey the energy and emotion of victory, strength, and struggle, making us feel the unbroken journey of Olympiacos and the importance of being part of that story.
"Through seas, journeys, and with a soul unafraid of the deep. Your jersey is the port, and your emblem is pride!"
The partnership with Olympiacos, as reflected through the campaign, highlights the power of the team, its connection to its history, and the values of bwin, which remains constantly committed to supporting and promoting these ideals.
As one of Olympiacos’ most loyal supporters, bwin emphasizes the importance of staying true to your legacy, fighting for your goals, and creating dreams that never fade – just like the ones embodied by the team from Piraeus.
The Beginning...
From the very first moment of the partnership between the two brands, there was a sense that this was a formula destined to succeed, and the results have continued to meet every expectation. Over the years, bwin has been a tireless supporter and companion of Olympiacos. Together, they share a common goal: to conquer new peaks, new seas, with pride as their emblem.
Shared Values
bwin and Olympiacos share common values that have forged a continuously evolving bond between them. Both strive for innovation and remain committed to a vision of constant progress; traits that have defined their journeys in their respective fields. This partnership, which began seven years ago, continues with passion, dedication, and deep respect for the history and traditions of the club, as well as a relentless pursuit of success. Olympiacos and bwin have also taken joint initiatives supporting foundations and organizations with recognized contributions, hospitals, and medical and nursing staff in the country's difficult battles against Covid-19.
100 Legendary Years
Olympiacos’ centennial is a powerful occasion to reflect on the club’s glorious history; filled with achievements, triumphs, and sporting excellence. The spirit of competition, growth, and loyalty to the team's core values is brought to life in every cheer, every standing ovation from its thousands of fans. Passion and dedication, two defining qualities that mark the history of the club.
"We are proud to stand alongside the greatest basketball organization in Europe. We share the same values, and our goal is to contribute to the sport’s broader promotion and evolution throughout Europe. We have always stood by Olympiacos, and Olympiacos has stood by us. Our wish is to create the conditions for this partnership to help achieve even greater goals. Through this campaign, we aim to capture the club’s connection to the port of Piraeus and the sea, the feeling of victory, strength, and the importance of being part of this story. We invest in campaigns that convey passion, glory, effort; all those moments that define the uniqueness of sports," said Ioanna Beriou, General Manager of bwin Greece.
On his part, Olympiacos BC General Manager Nikos Lepeniotis stated: "With great satisfaction and pride, we continue our excellent partnership with bwin, one of the world's leading betting companies. All these years, we have worked together at the highest level, with an exceptionally effective plan, in full alignment with the values and principles that both our organizations represent. As Olympiacos celebrates 100 years, this collaboration continues and grows stronger, marked by an outstanding new campaign that fully represents the true identity of Olympiacos; the greatest multi-sport club in Europe, and particularly its basketball team, one of the top teams on the continent! The future of this partnership promises to be even more powerful and productive."